Strategy
Strategy is the framework for engagement. With the vast amounts of data and technology available, having a roadmap is not interactive marketing ‘mumbo-jumbo’. It’s a necessity. Our in-depth understanding of the healthcare competitive landscape equips us to perform effective and highly contextual analyses of everything from your interactive communications and competitors to your target audiences, brand messaging and awareness campaigns. These insights lead to the delivery of strategic recommendations and customized solutions that address your unique challenges.
Solutions
- Business, Communications and Brand Strategy
- Consumer, Market and Trend Insight
- Online Media Planning and Buying
- Multi-Channel Evaluation & Strategy
- User/Administrator Training and Documentation
- Website Governance Consulting
Our Work
Experience
Every touch-point of your brand should tell a story about who you are and what your audience can expect from you. With 2 out of every 3 Americans visiting health sites monthly, your website cannot be an after-thought. Our approach to web design extends your story beyond the words you use. We incorporate the use of optimal messaging and creative technologies that enhance a user’s overall experience with your organization. Our award-winning development and creative teams produce entertaining and experiential products proven to attract and retain your audience’s attention.
Solutions
- Experiential Websites & Landing Pages
- Mobile Sites & Apps
- Persona-driven and User-Centric Information Architecture & Design
- Video Production and Integration
- Animation, Rich Media & Motion Design
- Online Contests, Games and Promotions
- Variable Data Publications and Technology
Our Work
Performance
Our unparalleled testing and research leads to solution outcomes that reinforce your institution’s brand and unique offerings by making meaningful connections and lasting impressions. The innovative solutions we employ exponentially increase the quality and quantity of healthcare consumer lead generation and conversion. Our informed approach aligns your strategic plan with emerging technologies that yield high-impact and measurable engagement.
Solutions
- Mobile and Desktop Search Engine Marketing
- Mobile and Desktop Search Engine Optimization
- Dynamic Number Insertion and Call Tracking Analytics
- Display Advertising
- Prototype and Usability Testing
- Lead Funnel Analysis and Optimization
- Ongoing Reporting and Recommendations
Our Work
Relationship
We understand the importance and value of your brand’s perception in terms of building loyalty, commitment and interaction among members of your community, external audiences and beyond. We have a talented team of experts that focus on brand awareness and influence in order to communicate your message in the most relevant, authentic and effective manner possible.
Solutions
- Brand and Social Channel Marketing
- Community Site Development and Promotion
- Social Media Content Strategy and Marketing
- Cause Campaigns and Digital PR
- Influencer Identification and Engagement
Our Work
Technology
Navigating a complex digital health ecosystem requires collaboration by trusted internal and external partners. Our vendor-neutral technology and IA/UX team has mastered every programming language, development platform and operating system in use today. We address challenges from the ground up to deliver improved workflow and operational efficiency, that takes user experience to a higher level for all of our web-based and interactive healthcare solutions.
Solutions
- Content Management Systems Implementation and Customization
- Custom App., Widget and WAP Site Development
- Custom User Interface Design and Optimization
- Brand and Digital Asset Management Solutions
- E-Commerce System and Mobile Platform Integration
- IT Operations & Service Support
- Health Content Portal Integration
Our Work
